If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…
Alami Capital, an investment firm that connects entrepreneurs with capital and delivers projects, has unveiled The LaunchPad, a venture-building platform…
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers…
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do…
In 2024, Nigerians imported ₦60.59 trillion (~$40 billion) worth of goods according to the National Bureau of Statistics (NBS). Manufactured…
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if…
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with…