Digital Trends

If you can win in Africa, Watu Credit thinks you can in Latin America

In 2015, Watu Credit co-founder Andris Kaneps physically transferred a small cash loan to a women’s group in Kenya’s coastal…

3 months ago

Moniepoint bets $7.39 million on London expansion in UK remittance push

Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK regulatory filings. Moniepoint Group set…

3 months ago

Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for…

3 months ago

Why brands should stop overlooking their most powerful influencers: customers

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And…

3 months ago

It’s all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.…

3 months ago

Content marketing vs inbound marketing (& why they both still matter)

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus…

3 months ago

M-KOPA turns its first-ever profit as revenue surges 66% to $416m

After over a decade of investment and expansion across Africa, M-KOPA has finally turned a profit. The Nairobi-based asset-financing startup…

3 months ago

How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%…

3 months ago

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most…

3 months ago

This Nigerian startup wants your DNA to rewrite global medicine

Africa makes up less than 3% of global genome sequencing, a laboratory procedure to determine the entire genetic makeup of…

3 months ago