I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning…
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what…
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately,…
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…
The words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s…
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
Nigeria has been lobbying Flutterwave, its most valuable startup, to list on the Nigerian Exchange (NGX) since 2023. The government…