Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle…
Google owns just a bit more than 90% of the global search engine market, which means it is a significant…
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while…
PaidHR, a Nigerian startup that helps businesses manage their HR functions, is in talks with investors to raise a $1.5…
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email…
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic…
I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.…