Digital Trends

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California…

4 months ago

Google My Business Guide: Complete Overview & Expert Tips for 2025

If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things…

4 months ago

The Ultimate Guide to Statements of Work — Here’s Everything I Know

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients…

4 months ago

My Comprehensive Guide to Micro-Influencer Marketing

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The…

4 months ago

The Startup Distribution Engine: Why You Need One and How to Build It

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really…

4 months ago

21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect…

4 months ago

Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on…

4 months ago

Optimizing B2B Conversion Rates — All My Tips and Strategies

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing…

4 months ago

The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]

More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the…

4 months ago

From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

4 months ago