For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built…
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM…
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots…
Two weeks after entering administration in March, Kenyan buy-now-pay-later (BNPL) startup Lipa Later co-founder, Eric Muli, tried to raise $5…
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back…
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion.…
Afriex, the Lagos- and San Francisco-based money transfer startup, has expanded into Asia’s three biggest remittance markets—China, India, and Pakistan—to…
In a remote part of Zambia, a heavily pregnant 17-year-old named Chipego arrived at a Catholic-run clinic in Monze District,…
Despite Africa’s immense economic potential—a combined GDP exceeding $3 trillion and a population of over 1.4 billion—just 17% of its…
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic…