Digital Trends

Brand Strategy 101: 7 Important Elements of a Company Branding Plan

We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram…

5 months ago

Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it…

5 months ago

Relationship Cultivation Strategies: 3 Ways to Build Event Connections

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

5 months ago

3 Easy Steps to Build Your Brand Promise [+ Examples]

A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It…

5 months ago

A Beginner’s Guide to Data Flow Diagrams

Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. In my experience, whether…

5 months ago

The First 5 Things I’d Do if I Were Starting My Business Over Today

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

5 months ago

Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from…

5 months ago

The Best 30-60-90 Day Plan for Your New Job [Template + Examples]

I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my…

5 months ago

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once…

6 months ago

How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission…

6 months ago