Digital Trends

How (& Where) Consumers Discover Products on Social Media [New Data]

Marketing is all about meeting people where they are — and more often than not, they're on social media. For…

6 months ago

3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes,…

6 months ago

Uber-backed Moove takes its search for profitability to America

Moove, the Uber-backed Nigerian startup that finances vehicles for ride-hailing companies, is expanding operations to the U.S. Since August, the…

6 months ago

The Best AI Recruiting Tools in 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success,…

6 months ago

5 Dos and Don’ts When Making a SMART Goal [+ Examples]

When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each,…

6 months ago

Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself,…

6 months ago

Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit…

6 months ago

AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]

The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns…

6 months ago

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how…

6 months ago

The Oops That Proves SEO Basics Still Matter

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead.…

6 months ago