Digital Trends

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…

2 weeks ago

Nigeria nets ₦84.97 billion in six months after extending transfer levy to fintechs

When Kemi Michael, a corporate compère, attempted to transfer money to her usual PoS agent in late 2024, the attendant…

2 weeks ago

The essential SEO tutorial for thriving in the age of AI-driven search

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

3 weeks ago

AI avatars are already here, and these are the trends I’m most bullish on

As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me,…

3 weeks ago

Correction: Kenya’s Wabeh scales back BNPL rollout to focus on underwriting and select markets

Wabeh, a Kenyan buy-now-pay-later (BNPL) provider, has scaled back operations with a portion of its vendor network as of July…

3 weeks ago

A financial tool for South Africa’s gig workers left out of formal banking systems

It started with curiosity and a handful of conversations in the back seats of ride-hailing vehicles. “That’s where we noticed…

3 weeks ago

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…

3 weeks ago

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…

3 weeks ago

“Culture isn’t what you say, it’s what you allow”: Day 1-1000 of Haul247

Sehinde Afolayan, founder of logistics platform Haul247, was one of the first founders I interviewed as a journalist for TechCabal.…

3 weeks ago

South African fintech startups to watch in 2025

South Africa’s fintech space is one of the most developed in Africa. It makes up nearly 40% of the continent’s…

3 weeks ago