One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore…
I remember the first time I tried social media boosting. It was back when I was testing the social media…
It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan…
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In…
Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a…
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and…
As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture…
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While…
90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your…