Digital Trends

The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…

3 weeks ago

How to scale your hypergrowth marketing team from 5 to 25 people using this template

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…

3 weeks ago

YouTube, newsletters, and X — the AI workflows that will help you dominate them all

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…

3 weeks ago

16 best practices for email design, according to an email marketing consultant

Email design is a mix of art and science. You can have the best email body copy ever written, but…

3 weeks ago

Marketing without the cringe: Jayde Powell on Gen Z audiences

I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…

3 weeks ago

Leon Kiptum, fintech executive who believed in people and purpose, dies at 44

When Leon Kiptum left his role at Flutterwave in June, his goodbye post on LinkedIn didn’t read like the end…

4 weeks ago

Update: DigiTax gets technically approved to expand into Nigeria

DigiTax, a pan-African e-invoicing firm, has secured technical approval from Nigeria’s Federal Inland Revenue Service (FIRS) to serve as an…

4 weeks ago

How to reduce marketing tool sprawl without losing the functionality you need

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…

4 weeks ago

LemFi CEO shares origin story and lessons for founders at Pitch2Win

At the fifth edition of Pitch2Win on July 30, a yearly event where aspiring entrepreneurs showcase their ideas and learn…

4 weeks ago

“I didn’t know if Tix had a future. But I knew I wanted to survive”: Day 1 to 1000 of Tix

If you’ve ever bought a ticket to an event in Nigeria, chances are that the ticket was purchased on Tix,…

4 weeks ago