Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
Nigeria has been lobbying Flutterwave, its most valuable startup, to list on the Nigerian Exchange (NGX) since 2023. The government…
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math.…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like…
At the start of my marketing career, I managed two small email lists — one for my beauty blog and…
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had…
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe…