Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from…
Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to…
Turaco, a Kenyan insurtech company, has spent six years disrupting the underpenetrated insurance market with less than $2 premiums. However,…
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re…
Build a large and diverse audience with an email newsletter with Maria Gharib Email newsletters are all the rage these…
Sycamore, the Nigerian digital lender with ₦10 billion assets under management, has secured a fund manager licence from the Securities…
In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video…
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing…
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually…