Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are…
Waza, a YCombinator-backed B2B payments company, has launched Lync, a banking product designed to help businesses manage multi-currency accounts and…
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what…
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social…
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly…
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small…
We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job…
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and…
W hat we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness…
If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder…