If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there…
During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed…
Nigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the…
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in…
Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With…
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen.…
When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had…
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and…
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from…
Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to…