As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to…
Kenya’s Office of the Data Protection Commissioner (ODPC) has fined digital lender Whitepath KES 250,000 ($2,000) for violating data privacy…
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before.…
With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep…
Modern marketing is less pushy than yesteryear's — and I love that. It’s less about forcing your message on people…
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is…
For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost…
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what…