Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a…
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years,…
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling…
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to…
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social…
I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little…
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask:…
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces —…
The first place a potential customer may hear about your brand could be from your social media, a passing ad,…