Digital Trends

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your…

11 months ago

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul

Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in…

11 months ago

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much…

11 months ago

The Content Collaboration Framework That Earned HubSpot 6 Million Views

It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO…

11 months ago

Is it Real or AI? Test Your Detection Skills [Round 4]

Think you're good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other…

11 months ago

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna…

11 months ago

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s…

11 months ago

McDonald’s Secret Ingredients to Fan-Driven Marketing

When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters…

11 months ago

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliation. The product is…

11 months ago

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance

In 2024, Nigerian fintechs faced significant regulatory pressure, including fines and a six-week ban on onboarding new users due to…

11 months ago