TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that…
She asked me to give her a symptom, something ordinary and real. I mentioned a small issue that had lingered…
Sun King, an off-grid solar company with operations across sub-Saharan Africa, has opened its first large-scale manufacturing plant in Kenya’s…
If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to…
Nigeria’s informal economy accounts for an estimated 58% of its GDP; however, businesses within the informal sector face challenges when…
As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black…
If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship…
Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based…
Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available…
Managing business finances in Africa typically involves using scattered tools: accounting and budgeting softwares, banking and payroll apps, multiple Excel…