Digital Trends

The psychological reason brands use the power of association to sell

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front…

2 months ago

Koolboks wants to be more than a freezer: Day 1-1000 of Koolboks

For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of…

2 months ago

7 African startups powering credit, crypto, creators, and capital

Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…

2 months ago

Nearly one million Nigerian retail shops are invisible to big brands; Lengo wants to fix that

In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But…

2 months ago

Clarrio.ai is betting that your data can predict your next health crisis before it strikes

Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the…

2 months ago

Google taps Nigeria’s Infinity Health Africa for first AI for GovTech accelerator

Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups…

2 months ago

Kenya’s Ilara Health cuts staff as funding crunch forces restructuring

Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying…

2 months ago

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM

Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…

2 months ago

AI search is forcing businesses to diversify their channel strategy: Here’s why

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…

2 months ago

How to onboard non-technical marketers to automation tools with zero headaches

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers…

2 months ago