Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding…
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines…
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had…
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign…
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and…
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in…
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency…
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how…
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know,…
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026.…