Marketing

Target audience: How to find yours [+ real-life examples]

Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…

2 days ago

Signs it’s time to redesign your website [+ 15 steps to follow]

I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That…

3 days ago

GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $200M ACV in 6 months | James Roth

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube James Roth is the Chief Revenue…

4 days ago

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat

Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. This is Part 1 of…

4 days ago

Why blog? The benefits of blogging for business and marketing

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…

4 days ago

WordPress essentials: Get started creating, managing, and optimizing your site

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…

5 days ago

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…

5 days ago

Here’s why your next newsletter isn’t going to spam

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…

5 days ago

Should you use AI logo generators for your business? Here’s my honest recommendation

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…

6 days ago

The easy formula to calculate true CAC across all your marketing channels

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…

1 week ago