As a marketer, one of the reasons I think it’s fun to work in email is that not only are…
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers…
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do…
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if…