Marketing

Use the Ick to Create Better Marketing

Our expert this week has a few hot takes.  Here's one: "Any marketer that says they've never felt the ick…

1 day ago

Forget B2B or B2C: It’s time for B2H

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.…

6 days ago

Loop marketing examples from companies we love

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates…

1 week ago

Modern workflow automation explained & 6 best workflow software

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across…

2 weeks ago

4 marketing takeaways from Taylor Swift

Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the…

2 weeks ago

How my divorce at 29 changed how I think about contracts and run my business as a creator

Blogs Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. Newsletters All of…

2 weeks ago

“You need to be an event business”

“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event…

3 weeks ago

Generative AI tools every marketing team should use

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools —…

3 weeks ago

Loop marketing for B2B: Building your first B2B loop marketing strategy

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that…

4 weeks ago

5 best email marketing tools for healthcare businesses in 2025

Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They…

4 weeks ago