Marketing

Lingering Questions: What Marketing Masters Want to Ask Each Other

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands.…

1 day ago

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing…

1 day ago

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

1 day ago

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one…

2 days ago

5 Marketing Experts Predict The Top Trends We’ll See in 2025

I went to a psychic when I was 22. She told me I was “about to take a long journey…

2 days ago

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

2 days ago

10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile…

3 days ago

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social…

4 days ago

Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation…

5 days ago

The Ins-and-Outs of Content Optimization, Straight From a Marketer

Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages.…

5 days ago