Marketing

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after…

8 hours ago

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…

1 day ago

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…

1 day ago

Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…

2 days ago

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI…

2 days ago

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal…

2 days ago

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it.…

3 days ago

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name…

3 days ago

How to Get Hired Before the Role Is Posted

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…

5 days ago

20 best B2B lead generation tools

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far…

6 days ago