Marketing

Why email whitelisting is important for marketers [+ detailed steps on how to do it]

As a marketer, one of the reasons I think it’s fun to work in email is that not only are…

11 hours ago

How smart brands are delivering Netflix-level personalization with AI

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…

1 day ago

Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…

1 day ago

B2C vs. B2B marketing with AI: The industry trends every marketer should know

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…

1 day ago

I tested the 7 best free social media monitoring tools — here’s how they stack up

If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…

2 days ago

The end of “Hey {First_Name}”: AI personalization strategies that convert

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…

2 days ago

HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…

5 days ago

How to get more followers on your business Instagram

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers…

5 days ago

Microsoft Excel: Easy guide for beginners with formulas and more

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do…

5 days ago

How to blend web analytics and digital marketing analytics to grow better

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if…

6 days ago