Marketing

239% growth from… print mail?! Why you shouldn’t sleep on direct mail.

If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess…

2 months ago

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was…

2 months ago

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take…

2 months ago

30 creative lead generation ideas to try (& why marketers recommend them)

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once —…

2 months ago

This behavioral science principle can make your billboard go viral, here’s how

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…

2 months ago

I tested 2025’s most realistic AI voice tools — here’s what blew me away

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a…

2 months ago

From third-party cookies to zero-party data: The new rules of email engagement

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing…

2 months ago

How I localized AI-generated emails for international markets without losing the human touch

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…

2 months ago

17 marketing job descriptions for hiring managers to attract ideal candidates

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…

2 months ago

How Privy’s former CMO learned to love low-budget, scrappy marketing

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…

2 months ago