Marketing

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding.…

2 months ago

The fastest growing social media platforms of 2025 [new data]

Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say…

2 months ago

How to leverage the 5 stages of the customer buying cycle for more sales

Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something…

2 months ago

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email…

2 months ago

How to turn beta users into a launch marketing engine

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…

2 months ago

GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO – Typeform, Calendly)

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief…

2 months ago

11 helpful resources for improving your business skills

It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve…

2 months ago

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and…

2 months ago

How to work from home: Simple strategies for staying productive

Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And…

2 months ago

Why your startup needs a content strategy (& how to build one that scales)

A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this…

2 months ago