Marketing

Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from…

2 months ago

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide…

2 months ago

Are blogs dead? I asked 10 marketing experts

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start…

2 months ago

41 Instagram features, hacks, & tips everyone should know about [new data]

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free:…

2 months ago

Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to…

2 months ago

36 landing page examples + conversion secrets from HubSpot strategists

Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well —…

2 months ago

Discrepancies experienced by Black content creators [new data + expert insights]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…

2 months ago

What you’re doing wrong in your marketing emails [according to an email expert]

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really…

2 months ago

These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my…

2 months ago

Turn customers into community members — how community transformed the Gymshark experience

My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black…

2 months ago