Marketing

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying…

2 months ago

How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that…

2 months ago

How AI assistants can make you 10x more productive: A step-by-step guide

Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more…

2 months ago

What makes a good website? Here are 16 things I look at [new data]

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up…

2 months ago

Video is vital to ecommerce marketing — here’s what marketers need to know

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I…

2 months ago

Multi-agent AI systems — how this AI tech stack can power your marketing org

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had…

3 months ago

The best video marketing channels to grow your brand this year

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing…

3 months ago

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

If you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's…

3 months ago

Online advertising: All you need to know

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people…

3 months ago

The most effective types of content on social media in 2025 [new data]

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just…

3 months ago