Marketing

What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]

Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they…

3 months ago

How Wistia earned absurd growth with two-pizza teams

Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is…

3 months ago

Why Short-Form Video Is the Future Of Lead Generation

Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how…

3 months ago

Web Analytics 101: The Beginner’s Guide That I Live By

One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider…

3 months ago

What is Digital Marketing: Everything You Need to Know

As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together! Nowadays, the…

3 months ago

How to Use Google’s AI Overviews for Search

I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews…

3 months ago

Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper’s Head of Enterprise Marketing

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include…

3 months ago

How Search AI Will Revolutionize the Future of SEO, According to HubSpot’s SVP of Marketing

Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have…

3 months ago

23 ChatGPT Prompts Marketers Should Use

ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how…

3 months ago

How to Use Freebies to Optimize Your Lead Generation

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

3 months ago