Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you…
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice…
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting…
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence…
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human…
Engagement on social media is like mingling at a party. There could be tons of people in the room (read:…
It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my…
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to…
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community.…
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content…