Marketing

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance…

4 months ago

Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

4 months ago

The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]

I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can…

4 months ago

How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't…

4 months ago

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always…

4 months ago

Here’s How I Write a Resignation Letter That Makes a Good (Last) Impression

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation…

4 months ago

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…

4 months ago

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic,…

4 months ago

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I…

4 months ago

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get…

4 months ago