Marketing

Digital Marketing: Everything You Need to Know to Get It Right

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together.…

4 months ago

21 of My Favorite Sample Business Plans & Examples For Your Inspiration

I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re…

4 months ago

Social Proof Backfire: The Marketing Mistake Costing You Conversions

Welcome to Creator Columns, where we bring expert  HubSpot Creator  voices to the Blogs that inspire and help you grow better.…

4 months ago

How to Do Market Research & Better Understand Your Target Customers [Template]

A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep…

4 months ago

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow…

4 months ago

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this,…

4 months ago

How to Create a Lead Generation Website: 9 Simple Optimizations

A few years ago, I was working with a startup that had just launched their website. We were proud of…

4 months ago

Social Media Marketing Mastery: How to Turn Likes into Loyal Customers

I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying…

4 months ago

Be an Addition, Not a Substitution: Lessons from Tom Holland’s NA Beer Brand

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said…

4 months ago

25 Live Video Stats Marketers Need to Know This Year

As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more…

4 months ago