Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it…
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point.…
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big…
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out…
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line,…
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can…
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and…
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company…
Creating a social media strategy in today’s ever-changing digital landscape can be overwhelming. But here's what I learned: It’s also…
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough…