Marketing

8 Noteworthy Examples of Corporate Social Media Policies

Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments…

1 week ago

Top 6 Video Marketing Metrics Your Boss Actually Cares About

Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator…

1 week ago

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California…

1 week ago

GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy

Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of…

2 weeks ago

Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and…

2 weeks ago

Google My Business Guide: Complete Overview & Expert Tips for 2025

If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things…

2 weeks ago

The Ultimate Guide to Statements of Work — Here’s Everything I Know

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients…

2 weeks ago

My Comprehensive Guide to Micro-Influencer Marketing

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The…

2 weeks ago

The Startup Distribution Engine: Why You Need One and How to Build It

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really…

2 weeks ago

21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect…

2 weeks ago