Marketing

How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to…

1 week ago

13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…

1 week ago

Social Media Basics: A Checklist Every Marketer Needs

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re…

1 week ago

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Build a large and diverse audience with an email newsletter with Maria Gharib Email newsletters are all the rage these…

1 week ago

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video…

1 week ago

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing…

1 week ago

How This Small Startup Outperformed a Stalling Industry

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually…

1 week ago

8 Questions to Help You Write a Compelling Marketing Brief

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing…

2 weeks ago

What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to…

2 weeks ago

The 12 Best Free Flowchart Templates [+ Examples]

During my time at university, I used flowcharts to map out my research processes so they could be clearly understood…

2 weeks ago