Marketing

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.…

6 months ago

Media Mix Modeling: What It Is and How to Use It [+ Examples]

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and…

6 months ago

The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits

Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re…

6 months ago

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the…

6 months ago

What Is a Risk Assessment? My Tips and Best Practices [+ Free Template]

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational…

6 months ago

Writing a Scope of Work: Steps, Templates, and Real-World Examples

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity,…

6 months ago

I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than…

6 months ago

Be Mine: A Brief History of Valentine’s Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the…

6 months ago

How the Scarcity Principle Can Transform Ecommerce

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005,…

6 months ago

Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates]

As a marketer, my professional bio is the best way to, well, market myself. From generalist to content strategist and…

6 months ago