Marketing

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]

It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan…

6 months ago

How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…

6 months ago

How to Make a Promotional Video (Budget-Friendly Tips)

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In…

6 months ago

Funny, Clever, Cool: Best Instagram Captions for Life & Business

Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a…

6 months ago

How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]

We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and…

6 months ago

How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients

As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture…

6 months ago

Reddit Stats and Facts to Know in 2025

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While…

6 months ago

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your…

6 months ago

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much…

6 months ago

The Content Collaboration Framework That Earned HubSpot 6 Million Views

It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO…

6 months ago