Marketing

The Different Types of Marketing & What Your Brand Should Invest In

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested…

6 months ago

Which LLM Should You Use for Your Business? [Pros and Cons]

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly…

6 months ago

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the…

6 months ago

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can…

6 months ago

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.…

6 months ago

Media Mix Modeling: What It Is and How to Use It [+ Examples]

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and…

6 months ago

The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits

Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re…

6 months ago

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the…

6 months ago

What Is a Risk Assessment? My Tips and Best Practices [+ Free Template]

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational…

6 months ago

Writing a Scope of Work: Steps, Templates, and Real-World Examples

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity,…

7 months ago