Marketing

Why blog? The benefits of blogging for business and marketing

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…

4 weeks ago

WordPress essentials: Get started creating, managing, and optimizing your site

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…

4 weeks ago

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…

4 weeks ago

Here’s why your next newsletter isn’t going to spam

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…

4 weeks ago

Should you use AI logo generators for your business? Here’s my honest recommendation

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…

4 weeks ago

The easy formula to calculate true CAC across all your marketing channels

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…

4 weeks ago

How I do content research: Steps to follow (with examples)

With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You…

1 month ago

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…

1 month ago

The essential SEO tutorial for thriving in the age of AI-driven search

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

1 month ago

AI avatars are already here, and these are the trends I’m most bullish on

As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me,…

1 month ago