Marketing

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your…

7 months ago

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much…

7 months ago

The Content Collaboration Framework That Earned HubSpot 6 Million Views

It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO…

7 months ago

Is it Real or AI? Test Your Detection Skills [Round 4]

Think you're good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other…

7 months ago

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna…

7 months ago

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s…

7 months ago

McDonald’s Secret Ingredients to Fan-Driven Marketing

When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters…

7 months ago

Real-Time Bidding for Programmatic Ads — Here’s How It Works

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…

7 months ago

Jaguar’s Rebrand: Bold Move or Costly Mistake?

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent…

7 months ago

The Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to…

7 months ago