Marketing

What is an Audience Profile? How to Build One and My Favorite Examples

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing…

7 months ago

Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…

7 months ago

11 Ways to Become a Better Blogger, According to the HubSpot Blog Team

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able…

7 months ago

Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the…

7 months ago

What is B2C Marketing? [+ New Data & Trends to Captivate Audiences in 2025]

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and…

7 months ago

The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s…

7 months ago

How Our Events Team Saved Thousands using AI for INBOUND ’24

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative…

7 months ago

HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of…

7 months ago

Your Content Marketing Budget: Balancing Investment, Engagement, and ROI

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers…

7 months ago

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials…

7 months ago