Marketing

5 New Marketing Trends To Watch in 2025 [Backed by Data & a Dash of Expert Wisdom]

I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind…

7 months ago

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark.…

7 months ago

How Much Does an Explainer Video Actually Cost? [New Data]

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…

7 months ago

How to Do PR: The Ultimate Guide to Public Relations in 2025

I remember when I first heard of public relations. It was a long time ago, and I thought it was…

7 months ago

I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned

Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The…

7 months ago

The 18 Best Abandoned Cart Emails To Win Back Customers

Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a…

7 months ago

How to Create a Social Media Report in 7 Simple Steps [+ Free Templates]

Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years,…

7 months ago

What Are Content Managers, and How Do You Become One?

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling…

7 months ago

The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]

I know that behind every great company, division, or team is a great organizational structure — a structure tailored to…

7 months ago

The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…

7 months ago