I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind…
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I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…
I remember when I first heard of public relations. It was a long time ago, and I thought it was…
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The…
Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a…
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years,…
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling…
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to…
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…