Marketing

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic,…

8 months ago

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I…

8 months ago

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get…

8 months ago

The HubSpot Blog’s 2024 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn…

8 months ago

Imani Ellis’ Guide to Using Research and Discovery to Build Your Event

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

8 months ago

8 Noteworthy Examples of Corporate Social Media Policies

Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments…

8 months ago

Top 6 Video Marketing Metrics Your Boss Actually Cares About

Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator…

8 months ago

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California…

8 months ago

GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy

Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of…

8 months ago

Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and…

8 months ago