Marketing

These AI workflows can 10X your marketing productivity [+ video]

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my…

3 weeks ago

Turn customers into community members — how community transformed the Gymshark experience

My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black…

3 weeks ago

OpenAI secretly launched a sales agent — here are the details

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.…

3 weeks ago

How I applied the 95-5 rule to build Gong’s brand from the ground up

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing…

4 weeks ago

Generative engine optimization: What we know so far

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative…

4 weeks ago

How one co-founder runs a zero-employee marketing agency with AI tools

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time…

4 weeks ago

KPI dashboards & how to use them in your marketing

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open,…

4 weeks ago

Creating a B2B buyer journey map in 8 steps

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just…

4 weeks ago

Forget Photoshop: Google AI Studio is the new editing powerhouse

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there.…

4 weeks ago

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying…

4 weeks ago