As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…
Email design is a mix of art and science. You can have the best email body copy ever written, but…
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…