Marketing

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was…

8 months ago

9 Business Challenges Every Small Business Struggles With (And How to Fix Them)

In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed…

8 months ago

Lingering Questions: What Marketing Masters Want to Ask Each Other

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands.…

8 months ago

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing…

8 months ago

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

8 months ago

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one…

8 months ago

5 Marketing Experts Predict The Top Trends We’ll See in 2025

I went to a psychic when I was 22. She told me I was “about to take a long journey…

8 months ago

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

8 months ago

10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile…

8 months ago

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social…

8 months ago