Marketing

What is Marketing, and What’s Its Purpose?

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is…

8 months ago

AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email…

8 months ago

AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic…

8 months ago

How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips

I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.…

9 months ago

How to Create a Great Social Media Strategy in 2025 (+ New Data)

Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from…

9 months ago

How to Thrive as an Immigrant in Tech: Tips for Your Job Search

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

9 months ago

13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]

Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live,…

9 months ago

I Tried Creating a YouTube Channel Using Only AI

Recently, I came across a viral video from Jensen  Tung, a talented creator on our HubSpot Creator Network. In the…

9 months ago

Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip…

9 months ago

The 9 Best Marketing Frameworks You Need to Know

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this…

9 months ago