Marketing

The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]

I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can…

9 months ago

How To Make Engaging Videos: 6 Psychology-Backed Hacks

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't…

9 months ago

Holistic Marketing Works — Here’s How You Can Apply It to Your Campaigns [+ Expert Tips]

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always…

9 months ago

Here’s How I Write a Resignation Letter That Makes a Good (Last) Impression

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation…

9 months ago

What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open…

9 months ago

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic,…

9 months ago

AI Target Audience: What I Learned [+ Tools to Try]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I…

9 months ago

The Simple Website Personalization That Increased Conversions by 560%

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get…

9 months ago

The HubSpot Blog’s 2024 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn…

9 months ago

Imani Ellis’ Guide to Using Research and Discovery to Build Your Event

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

9 months ago