Marketing

The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]

To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase…

9 months ago

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…

9 months ago

Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit

You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music,…

9 months ago

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So…

9 months ago

12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]

I used to be a content writer for a small web design agency, and my first piece was about website…

9 months ago

Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial…

9 months ago

Scheduling Instagram Reels: The Complete Guide

It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life…

9 months ago

What Is a CMS and Why Should You Care?

When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS.…

9 months ago

Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job.…

9 months ago

Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity,…

9 months ago