To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase…
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music,…
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So…
I used to be a content writer for a small web design agency, and my first piece was about website…
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial…
It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life…
When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS.…
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job.…
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity,…