Marketing

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

9 months ago

22 Email Best Practices That I Live By as an Email Marketer

Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that…

9 months ago

Personality Content: Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality…

9 months ago

6 marketing takeaways from Longlegs’ campaign of terror

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note…

9 months ago

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and…

9 months ago

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over…

9 months ago

The Ultimate Guide to Successfully Rebranding in 2024

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have…

9 months ago

Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp…

9 months ago

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results…

9 months ago

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective…

9 months ago