Marketing

6 marketing takeaways from Longlegs’ campaign of terror

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note…

10 months ago

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and…

10 months ago

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over…

10 months ago

The Ultimate Guide to Successfully Rebranding in 2024

While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have…

10 months ago

Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp…

10 months ago

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results…

10 months ago

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective…

10 months ago

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics…

10 months ago

One Question That Will Reinvigorate Your Approach to Marketing

The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for…

10 months ago

A Deep Dive Into Concept Maps: What They Are and How to Use Them

Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the…

10 months ago