Marketing

GTM 127: B2B Bull$*** to Avoid

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got…

4 weeks ago

30 Brilliant Marketing Email Campaign Examples [+ Template]

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little…

4 weeks ago

How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter

Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask:…

4 weeks ago

Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces —…

4 weeks ago

In 2025, These SaaS Landing Pages Are My Go-To for Inspiration

The first place a potential customer may hear about your brand could be from your social media, a passing ad,…

4 weeks ago

Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces —…

4 weeks ago

What Are Good Weaknesses to Say in an Interview That Aren’t “I’m a Perfectionist”?

I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler…

4 weeks ago

The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into…

4 weeks ago

How to Understand & Calculate Statistical Significance [+ Example]

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and…

1 month ago

Viral Video Marketing: 9 of My Favorite Viral Marketing Videos

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget…

1 month ago