Marketing

Turn your power users into creators (and vice versa)

One of the most powerful — but least used — aspects of social media is its ability to turn customers…

1 month ago

We asked customers how they like to communicate with brands [HubSpot blog survey]

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate…

1 month ago

Is Threads losing steam? Here’s what we know [new research]

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five…

1 month ago

Debunked by AI: The future of misinformation on social

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image…

1 month ago

How much does AI cost? Here are the industry averages

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution:…

1 month ago

How to boost your marketing game using Threads (Meta’s Twitter rival)

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I…

1 month ago

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The…

1 month ago

How to maintain authenticity in your social media strategy — even with AI

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And…

1 month ago

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group…

1 month ago

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not…

1 month ago