Marketing

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last…

1 month ago

What is Global Marketing? See 13 Businesses with Brilliant Strategies

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who…

1 month ago

I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics…

1 month ago

7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills)

I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program…

1 month ago

How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content…

1 month ago

What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a…

1 month ago

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes…

1 month ago

GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS…

1 month ago

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…

1 month ago

How I Write Effective SOPs: A Complete Guide [+ Free Template]

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.…

1 month ago