Marketing

This behavioral science principle can make your billboard go viral, here’s how

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…

1 month ago

I tested 2025’s most realistic AI voice tools — here’s what blew me away

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a…

1 month ago

From third-party cookies to zero-party data: The new rules of email engagement

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing…

1 month ago

How I localized AI-generated emails for international markets without losing the human touch

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…

1 month ago

17 marketing job descriptions for hiring managers to attract ideal candidates

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…

1 month ago

How Privy’s former CMO learned to love low-budget, scrappy marketing

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…

1 month ago

8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…

1 month ago

Here are the most popular AI video tools that are actually worth your time

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these…

1 month ago

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after…

1 month ago

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…

1 month ago