Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to…
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential.…
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it…
While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however,…
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that…
Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week…
Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on…
Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties…
Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph…