SEO

How Google Search Generative Experience is impacting ads

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research…

10 months ago

Becoming a world-class PPC ad buyer: 8 key lessons

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what…

10 months ago

How to reach new audiences with multi-platform search advertising

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two…

10 months ago

This day in search marketing history: February 29

Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…

10 months ago

YouTube expands free editing app to 13 new markets

YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.…

10 months ago

Google faces $2.27 billion lawsuit by publishers over advertising practices

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led…

10 months ago

Google Analytics 4 launches default Google Ads report

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this…

10 months ago

4 SEO tips to elevate the user experience

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…

10 months ago

WalkerOS: A data collection alternative to gtag.js

Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you…

10 months ago

Google unveils major Search Partner Network update as it removes opt-out option

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance…

10 months ago