Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13…
TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series.…
Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This…
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape…
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and…
Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect…
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence…
Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search…
The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research…
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what…