Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge…
Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans…
Search Engine Land » PPC » Google Ads launches new tool that automatically generates performance reports Google Ads launched a…
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an…
Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign…
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several…
Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known…
In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to…
Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to…
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The…