In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what…
For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two…
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.…
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led…
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this…
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you…
Nigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom.…
For Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has…