Interswitch, the Visa-backed Nigerian payments giant, has merged with M-Kudi, a mobile money provider, as it seeks a payment service…
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform.…
The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content…
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…
I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed…
One of the biggest mistakes I see time and time again with B2B content is that it misses the point…
Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions,…
YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators…
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in…